Building digital businesses
The objective is simple: to remain the most relevant service provider in each of our markets and give our customers the great benefit of our complementary talents and pool of expertise.
Digital experience platforms
Salesforce provides a comprehensive and integrated set of cloud applications that can be combined to acquire new business, manage client relationships, communicate in a highly targeted way, support customers, and sell to consumers and businesses. Extensive use of data produced throughout the client’s cycle of interactions enables data-driven and/or AI-powered decision-making. Emakina Group possesses deep expertise in SalesforceCommerce Cloud, Salesforce Marketing Cloud, Salesforce CPQ, Salesforce Integration, as well as the core clouds of Salesforce.
Sitecore provides a set of tools to put marketing into context, based around its market-leading content management system. Thanks to real-time personalisation to control multiple channels and ensure contextual relevance, Sitecore allows management of the user experience on a large scale. Emakina Group is a Sitecore Platinum partner through The Reference in Belgium, enjoying more than a decade of experience with the technology and benefiting from the expertise of several MVPs among its technology staff.
Kentico is a robust digital experience platform and content hub tech player that enables upper mid-market as well as enterprise clients with simple requirements to deploy consistent content, marketing automation and commerce capabilities. Emakina Group has been a partner of Kentico from its inception almost 15 years ago, thanks to itsCentral and Eastern European teams.
Adobe Experience Cloud
Emakina Group has acquired extensive expertise in Adobe Experience Cloud and a stellar track record of successful deployments for clients in highly competitive industries. From digital platforms with telcos in Western Europe and the Middle East to bringing advanced digital capabilities to automotive clients and deploying sophisticated, highly integrated solutions for a Fortune 500 company, our teams are uniquely positioned to guide Adobe technology projects, inject business agility and provide entrepreneurial drive even in the most established international companies.
SAP is a European leader in software dedicated to the management of business operations and customer relations. Emakina Group’s teams have extensive experience in leveraging SAP technologies for commerce, product information, warehouse and logistics and customer relationships management. They master all aspects of SAP CX and have particular expertise in SAP Hybris.
Omnichannel & unified commerce solutions
Akeneo is a leading product information system solution that extends into aspects of product information that have direct impact on customer experience. Emakina Group’s teams in the MiddleEast and France have been engaging actively with Akeneo on major client projects for retailers.
Fluent Commerce is a global challenger in the omnichannel order management space that redefines the rules in the category by bringing to the market flexible solutions competing with legacy monolithic systems. Emakina Group’s teams have been cooperating closely with Fluent Commerce since the first half of 2019 on major retail engagement in the Middle East and in Europe.
French publisher Proximis offers a top-tier platform for omnichannel commerce and digitisation of points of sale. They have long been partners of Emakina Group, first in France and then on the global scale, involved in projects such as deployments for Alès Group (Phyto, Liérac, Jowaé, Caron Parfums) and Ladurée.
commercetools is a groundbreaking cloud-native commerce platform offering extensive integration capabilities through its comprehensive set of APIs. It provides the building blocks for advanced omnichannel commerce and gives commerce teams of brands and retailers the means to design and deliver original user experience in commerce.Built on an architecture of microservices relying on the infrastructure services provided by Google Kubernetes Engine, commercetools delivers flexibility, reliability and instant scalability to allow modern-day commerce teams to focus on developing their business without worrying about the technology.
Vue Storefront started in 2017, as an initiative from Divante’s developers and is today not only the fastest-growing open-source eCommerce project on GitHub; it is also the core product in an entire ecosystem built around it, which includes Vue Storefront Next, Shopware PWA, Storefront API, and Storefront UI.It is developed, as open-source, independently from Divante's core business, mainly by stimulating the growth of the whole community of Agencies that implement Vue Storefront and maintaining the trust of the community.
Amplience is an API-first, headless content management platform that powers digital-first brands and retailers with the freedom to do more. Its low-code Content Management System, Digital Asset Management, and Digital Experience Management platform allows leading brand teams to manage content, not code. The result: rapid ROI and insight-driven customer experiences that drive deeper, more valuable customer relationships.
Content management solutions
Sitefinity is an integrated solution for web content management, user journey personalisation, electronic commerce and campaign impact optimisation. Emakina Group is an elite partner of Progress, the publisher of Sitefinity. Emakina Group has worked for major international organisations on projects involving Sitefinity deployments.
Umbraco is a web content management system under free MIT licensing, built on Microsoft’s .NET technologies. It is a robust framework, enabling online sites and services to be rolled out in an agile way, for customers who care about technical independence as well as budget. The Emakina Group agencies’.NET teams have great expertise in working with Umbraco solutions. Emakina Group and Umbraco have been partners since 2015.
Acquia is a software as a service (SaaS) company that provides products, services and technical support for the open-source web content management platform Drupal. Drupal offers first-class features regarding content authoring, reliable performance and security. Drupal has very strong flexibility, with modularity being one of its core principles. Emakina Group’s agencies have been active on Drupal for over a decade, mainly through The Reference, while, in the same period, strengthening the partnership with Acquia to support business requirements in digital experience management.
Contentful is an API-led headless content management system (CMS) offering advanced capabilities in composable solutions. Contentful was designed to cater to omnichannel digital experiences by leveraging relevant content across user contexts. Thanks to its MACH architecture, the system allows to scale consistent and personalized user experience across countries, cultures and languages. Contentful is the perfect partner to boost Emakina’s clients business value by allowing them to offer each of their users a compelling and relevant experience with content at the core of their journey.
Marketing and customer engagement solutions
Antavo is a next generation maker of loyalty technology for retailers and brands, offering advanced capabilities for retaining customers, improving recurrence and growing the average size of transactions. The company helps retailers run omni-channel loyalty programs involving earn and burn, perks, tiering and gamification. Capabilities include hybrid loyalty schemes, advanced analytics and AI and mobile wallet.
Selligent is an integrated set of contextualised marketing tools designed to optimise the engagement of audiences and consumers with brands, products or causes. It makes marketing simple and consumer-centric, without any loss to the range of features. It aims to keep the total cost low enough to guarantee a return on investment for contextual and relationship marketing. Emakina Group has been a Selligent partner for many years, with unmatched expertise in its technology.
Splio is a leading software as a service (SaaS) loyalty marketing platform that helps organisations increase revenues on and offline through targeted loyalty marketing campaigns. Emakina Group is actively engaged with Splio through Emakina.FR.
Microsoft Dynamics 365
Dynamics 365 is a software as a service (SaaS) platform published by Microsoft that offers CRM and ERP functions. Emakina Group has been a Microsoft partner since 2008, with extensive experience on this platform, particularly regarding its CRM capabilities.
Google Analytics 360 Suite
Google Analytics 360 Suite is a set of integrated data and marketing analytics products, designed specifically for the needs of professional marketers. It helps organisations to identify and analyse consumer behaviour by providing the data and insights necessary to understand user journeys across all customer touchpoints, devices and channels. These are key elements essential to making brands useful to consumers. Emakina Group has developed extensive, advanced expertise on GA360 through its Perform unit and The Reference’s performance marketing team.
Microsoft Azure is a cloud computing service created by Microsoft to build, test, deploy and manage applications and services through Microsoft-managed data centres. It provides software as a service (SaaS), platform as a service (PaaS) and infrastructure as a service (IaaS), and supports many different programming languages, tools and frameworks, including both Microsoft-specific and third-party software and systems. Emakina Group is active in reselling, deploying and managing solutions on Microsoft Azure through all its agencies, making a major commitment to this family of infrastructure solutions across all markets, particularly in the Middle East.
Amazon Web Services offers reliable, scalable and inexpensive cloud computing services, providing on-demand cloud computing platforms and APIs on a metered pay-as-you-go basis. These cloud computing web services provide a set of primitive abstract technical infrastructure and distributed computing building blocks and tools. Emakina Group has advanced expertise in AWS, with numerous deployments of solutions for major global players in B2C and B2B, including Fortune 500 companies.
Google Cloud Platform
Google Cloud Platform is a provider of computing resources for deploying and operating applications on the Web. It specialises in providing a place for individuals and organisations to build and run software, and it uses the Web to connect to its users. Emakina Group’s teams have advanced expertise onGoogle Cloud Platform, with numerous deployments of solutions in the retail sector, among others.