Brussels, Nantes, Independent digital agency group Emakina (Euronext – ALEMK) and Product Experience Management (PXM) leader Akeneo today announced an international partnership focusing initially on projects in the Middle East. The new alliance will help retailers and brands improve their product data and product catalog management, with Emakina adding Akeneo’s high-performing Product Information Management (PIM) solutions and product data intelligence to its suite of digital tools to boost its clients’ user experiences.

- Brussels, Dubai - Commercial information -Emakina Group (ALEMK:BBK) strengthens its position in the GCC region with the acquisition of Cloudworks. Cloudworks is an innovative and agile cloud consulting company with offices in Dubai, Riyad and Mumbai works on business-critical digital projects for large companies. Its 30 experts are experienced in CRM, sales and marketing automation, process re-engineering and change management. With this acquisition, Emakina Group confirms its ambition to be a solid partner in the Middle East for companies looking to design and implement effective and memorable user experiences and streamline businesses.